COGNITIVE CONDITIONING
BEGIN WITH TEN
WAVE TWO STARTS JUNE 1, 2026
You missed out!
You've optimized everything.
Except what matters most.
You know how to get things done. Yet no planner, training plan, or productivity hack has been able to quiet the voice that second-guesses everything.
Begin with Ten is a 10-minute daily cognitive conditioning program built to strengthen your focus, silence the self-doubt, and give you the calm confidence you really want.
Train your mind like an athlete.
bundle the full cognitive conditioning system
Commit once. Train your mind for the entire season.
"Wow, you're so strong!" my friend said.
"How do you stay so fit, run a business, raise a family, and just have everything under control like you do?" she asked.
It wasn't always this way.
Like you, I'm a high-functioning, Type A personality. I like to methodically work towards my (many) goals and I'm proud of the life I'm continuing to build.
I like to think that my friend is right. That I have it all under control.
But I have also struggled with the pressure on the inside.
Overthinking, overreacting, and overfunctioning were my default settings. And they were slowing sucking the joy out of all my hard work.
Yet running kept teaching me something powerful:
The body could only go where the mind allowed it to go.
So I started training that too.
I borrowed from breathwork, visualization, performance psychology, self-hypnosis, affirmations, and neuroscience-based cognitive techniques used by elite athletes around the world.
I trained my mind the exact same way I trained my body. Small, consistent work over time.
It's called cognitive conditioning. And it changed everything.
This practice has been a gift I have given myself. The results? They are even more impressive than a sub-3-hour marathon.
And now I'm sharing this practice with you.
The brain does not care about what you want. It cares about what you repeat.
The brain prioritizes safety, familiarity, and efficiency over success or truth.
Neural pathways strengthen based on repeated thoughts, actions, and emotions. Whatever is repeated becomes the default, regardless of whether it is negative or positive.
That means you can effectively program your own brain through consistent intentional training.
Or you can do nothing and old patterns will continue to dominate.
BEGIN WITH TEN
COGNITIVE CONDITIONING
Begin With Ten is a three-part series. Each course is a separate 30-day guided mental conditioning cycle designed to strengthen the way you think, regulate emotion, direct attention, and move through uncertainty with more steadiness.
Begin each day with just ten minutes of active brain work designed to change your mind in the best way possible.
Because the brain responds the same way the body does.
What you practice becomes easier to access.
What you repeat becomes more automatic.
"Success is the sum of small efforts, repeated day in and day out."
--ROBERT COLLIER
It's structured cognitive conditioning
Train your mind just like you train your body.
With each course, you'll begin an active 30-day guided mental conditioning cycle, just like an athletic cycle for your body.
Your structured cognitive conditioning training plan builds rep by rep, day by day, week by week.
All in just 10 minutes a day.
Each session includes:
explanation of each mental strength concept rooted in neuroscience, so you know why it works
guided breathwork proven to regulate the nervous system
audio workouts designed to build stronger mental patterns
deliberate and intentional internal focus work, the ultimate self-care
what this builds
With each course, you will strengthen:
- focus
- emotional regulation
- certainty under pressure
- less automatic reactivity
- faster recovery from stress
- stronger internal direction
- greater ease under mental load
The same way physical training creates strength and speed, cognitive conditioning builds mental strength and ease.
Especially when life is hard.
who this is for
This program is built for people who already understand the power of consistency.
You already know how to show up in life, but you want the same kind of structure mentally.
Especially if your mind tends to:
- overthink or ruminate
- rehearse worst-case outcomes
- react too quickly
- struggle to let go
- chase certainty externally instead of building it internally
- have a hard time actually enjoying your accomplishments
You've felt the flow before. This will teach you to access it any time you want.
what you receive
Each day includes one ten-minute active audio session built around a specific mental training principle drawn from neuroscience, cognitive trainining, breathwork, and performance psychology.
Every session is short enough to do daily so you can progressively build mental muscle.
You take ten minutes for yourself, press play, and train.
This is cognitive conditioning.
Simple enough to repeat. Strong enough to change you.
who this is NOT for
Begin With Ten is simple and effective, but it is deliberate, intentional work.
If you cannot gift yourself ten minutes without multitasking, this will not be effective for you. (It's okay if you need to miss a day, as long as you can come back the next day.)
The brain responds powerfully to repetition, expectation, and attention, but it takes time, consistency, and a willingness to believe in the process.
Just like building physical fitness.
If you are expecting life-changing results without a desire to commit to the process, please don't sign up for this.
The Building Blocks
of the Begin With Ten System
Build the foundation first.
Base introduces you to 25 mental performance concepts designed to reshape how you think, respond, and perform under pressure. Yes, 25 is intentionally a lot. This phase is about immersion, not perfection.
Using spoken repetition, audio training, and simple mental cues, you’ll begin replacing automatic stress patterns with calmer, stronger thinking patterns. Over time, these concepts stop feeling like “mindset work” and start becoming your default way of operating.
Build your mental muscle.
Strength narrows the focus to 15 core concepts and adds a guided writing component to deepen the work. This phase is more active, intentional, and personal.
Writing forces clarity. It is scientifically shown to slow down reactive thinking while strengthening the patterns you want to keep.
Just like physical strength training requires resistance, Strength helps you build greater control, resilience, and mental durability under pressure.
Make steady thinking sustainable.
Endurance is where cognitive conditioning becomes lasting performance. This phase focuses on maintaining calm, focused thinking through stress, fatigue, uncertainty, and setbacks.
The goal is not temporary motivation. The goal is consistency. Just as endurance training teaches the body to stay strong late in a race, Endurance trains the mind to stay steady long after things get uncomfortable.
Wave two Starts June 1, 2026
Begin With Ten is invite-only.
Keeping it intentionally small will help ensure that only those who are truly ready to transform are enrolled.
If you are seeing this, you have been pre-selected to join, but spots are limited.
Per Course
$
147
Begin with Base and have the option to continue the 3-month series or cancel anytime
most popular
Full System
$
375
Pay in full for the 3-month series and save $66
FAQ
The morning is recommended because it sets the tone for the day. It's often the only time the world isn't asking anything of us and we can take a moment for ourselves. It's also been shown to be a better time for habit formation. That being said, any time that you can practice consistently is the ideal time for you.
Knowing something intellectually and practicing it daily are very different things. High functioning people are often very emotionally intelligent from an intellectual perspective, but still may struggle in practice. You already understand more than you likely consistently apply. This is structured neural repatterning, which how to create lasting change.
Yes. Cognitive training does not replace any of those. This is structured repetition to create new pathways. It requires you to take an active role rehearsing more positive patterns daily so they become more automatic in the rest of your life
You can start any day you like after the first session is released. If you miss a day, simply start the next day. If you have the luxury of time, you can complete two sessions in one day, but it's not recommended to do more than that at a time. Just like the body, the brain takes time to change and it cannot be rushed.
Please note that access to each phase is available during the active training cycle. You are encouraged to download and save any materials for future personal use.
Yes. Just like one run won't change your body, one cognitive training session won't change your mind. Change happens with small, consistent investments over time. Belief that you can change and a williness to try will make the difference in whether this works or not for you.
Like any physical training program, if you quit the program early or miss too many days in a row, it will not be effective.
Begin With Ten will be available to you on the date noted above.
This is a 30-day cognitive conditioning course delivered as a private podcast, with new audio workouts released each day. You can listen just like a regular podcast, but Coach Claire will need to manually invite you for access.
After payment, Claire will personally email you detailed instructions on how to begin during normal business hours. This is NOT an automated process, and if you haven't received an email within 24 hours, please email claire@theplantedrunner.com
Absolutely! Cognitive conditioning is a practice that gets more effective with time.
Each workout is meant to build on each other so it's best that you complete them in order the first time around. If you would like to keep the program for future practice, be sure to download them and save them to your computer. Access to each phase is only available during the active training cycle.
I'm already showing more confidence.
terry
It was amazing! This was all the things I’ve been working on myself, but just didn't quite have the structure before. The amount of repetition was just about perfect. I already feel like I’m beginning to act on some of this, showing more confidence. Count me in for the next one!
Great job, Coach Claire! I felt the difference and noticed if I missed a day. I loved that you did the research so I felt comfortable doing it. Some of it felt a little "weird" at first, but the way you explained the science made so much sense. I love your voice and the calm music and I'm ready for the next one.
I'm ready for the next one!
sylvie
You get more out of it than you bought it for
gail
I want to say I really appreciated it, but that's not strong enough a word. I’ve meditated before, but having this as a daily practice really helped. I originally wanted it for running, but it's so good for life as well. I thought it was a great success for me and it would be useful for anyone who has stress or anxiety. You get more out of it than what you originally bought it for. It’s a great service, thank you so much for putting this out there!
I have really enjoyed the 30 days of Begin with Ten. I would recommend it. I found it very useful for my overall mindset but also reminded me that I can do hard things which is something I have struggled with all my life. Looking forward to the next installment.
Very useful for my overall mindset
david
Per Course
$
147
Begin with Base and have the option to continue the 3-month series or cancel anytime
most popular
Full System
$
375
Pay in full for the 3-month series and save $66
Coach Claire
Coach Claire has helped thousands of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential.
She's a certified running coach, sports nutrition specialist, mom, and category-leading podcast host.
As an athlete herself, she went from a 4:02 first marathon all the way to a 2:58 finishing time at the age of 42, entirely plant-based.
