COGNITIVE CONDITIONING
BEGIN WITH TEN
WAVE ONE STARTS MARCH 30, 2026
You missed out!
"Wow, you're so strong!" my friend said.
"How do you stay so fit, run a business, raise a family, and just have everything under control like you do?" she asked.
It wasn't always this way.
Like you, I'm a high-functioning, Type A personality. I like to methodically work towards my (many) goals and I'm proud of the life I'm continuing to build.
I like to think that my friend is right. That I have it all under control.
But I have also struggled with the pressure on the inside.
Overthinking, overreacting, and overfunctioning were my default settings. And they were slowing sucking the joy out of all my hard work.
Yet running kept teaching me something powerful:
The body could only go where the mind allowed it to go.
So I started training that too.
I borrowed from breathwork, visualization, performance psychology, self-hypnosis, affirmations, and neuroscience-based cognitive techniques used by elite athletes around the world.
I trained my mind the exact same way I trained my body. Small, consistent work over time.
It's called cognitive conditioning. And it changed everything.
This practice has been a gift I have given myself. The results? They are even more impressive than a sub-3-hour marathon.
And now I'm sharing this practice with you.
THE SCIENCE OF NEUROPLASTICITY
The brain does not care about what you want. It cares about what you repeat.
The brain prioritizes safety, familiarity, and efficiency over success or truth.
Neural pathways strengthen based on repeated thoughts, actions, and emotions. Whatever is repeated becomes the default, regardless of whether it is negative or positive.
That means you can effectively program your own brain through consistent intentional training.
Or you can do nothing and old patterns will continue to dominate.
BEGIN WITH TEN
COGNITIVE CONDITIONING
Begin With Ten is a 30-day guided mental conditioning cycle designed to strengthen the way you think, regulate emotion, direct attention, and move through uncertainty with more steadiness.
Begin each day with just ten minutes of active brain work designed to change your mind in the best way possible.
Because the brain responds the same way the body does.
What you practice becomes easier to access.
What you repeat becomes more automatic.
"Success is the sum of small efforts, repeated day in and day out."
--ROBERT COLLIER
This is not a passive podcast
It's structured cognitive conditioning
Train your mind just like you train your body.
You'll begin an active 30-day guided mental conditioning cycle, just like an athletic cycle for your body.
Your structured cognitive conditioning training plan builds rep by rep, day by day, week by week.
All in just 10 minutes a day.
Each session includes:
explanation of each mental strength concept rooted in neuroscience, so you know why it works
guided breathwork proven to regulate the nervous system
audio workouts designed to build stronger mental patterns
deliberate and intentional internal focus work, the ultimate self-care
what this builds
Over 30 days, you will strengthen:
- focus
- emotional regulation
- certainty under pressure
- less automatic reactivity
- faster recovery from stress
- stronger internal direction
- greater ease under mental load
The same way physical training creates strength and speed, cognitive conditioning builds mental strength and ease.
Especially when life is hard.
who this is for
This program is built for people who already understand the power of consistency.
You already know how to show up in life, but you want the same kind of structure mentally.
Especially if your mind tends to:
- overthink or ruminate
- rehearse worst-case outcomes
- react too quickly
- struggle to let go
- chase certainty externally instead of building it internally
- have a hard time actually enjoying your accomplishments
You've felt the flow before. This will teach you to access it any time you want.
what you receive
Each day includes one ten-minute active audio session built around a specific mental training principle drawn from neuroscience, cognitive trainining, breathwork, and performance psychology.
Every session is short enough to do daily so you can progressively build mental muscle.
You take ten minutes for yourself, press play, and train.
This is cognitive conditioning.
Simple enough to repeat. Strong enough to change you.
who this is NOT for
Begin With Ten is simple and effective, but it is deliberate, intentional work.
If you cannot gift yourself ten minutes without multitasking, this will not be effective for you. (It's okay if you need to miss a day, as long as you can come back the next day.)
The brain responds powerfully to repetition, expectation, and attention, but it takes time, consistency, and a willingness to believe in the process.
Just like building physical fitness.
If you are expecting life-changing results without a desire to commit to the process, please don't sign up for this.
Wave One Starts March 30, 2026
The first round of Begin With Ten is invite-only.
Keeping it intentionally small will help ensure that only those who are truly ready to transform are enrolled.
If you are seeing this, you have been pre-selected to join, but spots are limited.
FAQ
The morning is recommended because it sets the tone for the day. It's often the only time the world isn't asking anything of us and we can take a moment for ourselves. It's also been shown to be a better time for habit formation. That being said, any time that you can practice consistently is the ideal time for you.
Knowing something intellectually and practicing it daily are very different things. High functioning people are often very emotionally intelligent from an intellectual perspective, but still may struggle in practice. You already understand more than you likely consistently apply. This is structured neural repatterning, which how to create lasting change.
Yes. Cognitive training does not replace any of those. This is structured repetition to create new pathways. It requires you to take an active role rehearsing more positive patterns daily so they become more automatic in the rest of your life
You can start any day you like after the first session is released. If you miss a day, simply start the next day. If you have the luxury of time, you can complete two sessions in one day, but it's not recommended to do more than that at a time. Just like the body, the brain takes time to change and it cannot be rushed.
Yes. Just like one run won't change your body, one cognitive training session won't change your mind. Change happens with small, consistent investments over time. Belief that you can change and a williness to try will make the difference in whether this works or not for you.
Like any physical training program, if you quit the program early or miss too many days in a row, it will not be effective.
Begin With Ten will be available to you on the date noted above.
This is a 30-day cognitive conditioning course delivered as a private podcast, with new audio workouts released each day. You can listen just like a regular podcast, but Coach Claire will need to manually invite you for access.
After payment, Claire will personally email you detailed instructions on how to begin during normal business hours. This is NOT an automated process, and if you haven't received an email within 24 hours, please email claire@theplantedrunner.com
Absolutely! Cognitive conditioning is a practice that gets more effective with time.
Each workout is meant to build on each other so it's best that you complete them in order the first time around, but after 30 days, the program is yours to use however you want.
real results
from Coach Claire's race prep mental strength program, Find Your Flow State
Jenny
marathon
I get lots of anxiety before races. Using the Find Your Flow State audios in the days before my last marathon made all the difference. Thank you!!! ♡
Paul
marathon
I've been listening to Coach Claire's voice on her podcast for years. So when she came out with a dedicated audio program, I had to try it. I wasn't prepared for how relaxed and confident it made me feel on the starting line for my race! 100% recommend to any runner!
Jacinta
half marathon
I'm a fairly new runner and I'm someone who likes to be prepared as possible for anything I do. I know how important the mental side of the sport is so this program has been perfect. And so affordable!
natalie
marathon
Running has helped me manage my stress and anxiety in a healthy way. But racing still is a challenge mentally for me. Coach Claire's meditations have been like a secret weapon for me. Her calm, soothing tone gives me the encouragement I need to race my best!
nancy
marathon
I learned how much the mental game is important in a race like a marathon. At first, I thought that since I dont get much race nervous, I will not need the FYFS. This is not true. Even without the anxiety, everything that coach Claire says in those meditations was helpful: from reminding us about what we did to get here, to the mantras, to reminding us that things will get hard, but we can still do it. Everything... I highly recommend that you listen to them.
Join Wave One Today
Spaces are limited for this invite-only discounted session at just $97. Future waves will start at $147.
Coach Claire will personally invite you to the private podcast platform after sign up. Audio workouts will be released daily starting March 30, 2026. You may repeat or catch up if you start late, but you deliberately cannot jump ahead.
Coach Claire
Coach Claire has helped thousands of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential.
She's a certified running coach, sports nutrition specialist, mom, and category-leading podcast host.
As an athlete herself, she went from a 4:02 first marathon all the way to a 2:58 finishing time at the age of 42, entirely plant-based.
